Solving information fragmentation for physiotherapists.
A clinic management platform that unifies scheduling, records and billing in a single interface designed for small practices.
The Problem
Fragmented tools
Independent physiotherapists switched between 4 and 6 different tools every week.
30% of the week on admin
Administrative work ate up to a third of the clinical week — before a single appointment happened.
Process
I embedded myself in two clinics for 6 weeks. Direct observation, shadowing and artefact collection revealed the real flows — not the ones people describe.
Diary studies with 14 professionals, retention analysis of the previous product and international benchmarking with European health platforms. Flows were optimised for tablet touch, since most professionals worked with the device in hand between sessions.
The Solution
One single dashboard
Schedule, quick clinical notes and automatic billing on a single screen. Empty states invite the first action without overwhelming.
Results
-62% on admin tasks
Reduction in weekly administrative time reported by users.
NPS 71
Within the first three months after launch.
Takeaways
Context matters more than features. Once we understood the professional's physical gestures, the product almost designed itself.
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