Product Designer with the analytical eye of science and the clarity of a teacher.

I turn complex problems into digital experiences that are simple, intuitive and people-centered.

Foggy forest seen from above
Portrait of Guilherme Finazzo

// The projects I'm most proud of

Selected Work

Landing Page · Branding

End-to-end structure for a landing page that converts.

Rebranding and a new landing page architecture for a premium design studio, focused on positioning and conversion rate.

End-to-end structure for a landing page that converts.
Product · Generative AI

Optimising prompt creation with semantic blocks to maximise LLM accuracy.

A modular system that turns the blank prompt page into a flow guided by Tags and a visual Canvas — designed for people who have never heard of prompt engineering.

Optimising prompt creation with semantic blocks to maximise LLM accuracy.
SaaS · Healthtech

Solving information fragmentation for physiotherapists.

A clinic management platform that unifies scheduling, records and billing in a single interface designed for small practices.

Solving information fragmentation for physiotherapists.
Fintech · Investments

Diversifying products and making investing easier.

Redesign of Itaú's investment flow into a dedicated app, focused on product discovery, crypto trading and education for new investors.

Diversifying products and making investing easier.

// A little about me

About Me

Portrait of Guilherme Finazzo

My career didn't start in design, but it has always been about understanding people.

In the pharmaceutical industry, working with vaccine production, I developed an analytical, evidence-based mindset to investigate complex problems and pursue consistent solutions.

Later, I chose education as a strategic step to gain flexibility while investing in my Product Design training. During that period I sharpened skills that are now part of my practice as a designer: communication, empathy, learning facilitation and adapting language for different user profiles.

Today I apply that mix of science, education and design to build digital products that are intuitive, accessible and research-driven. I believe great interfaces emerge when we deeply understand people, simplify complexity and turn knowledge into experiences that create real value.

// Beyond design

Science
Digital Health
Technology
Generative AI
UX Research
Music
Books
Games

// Next steps

Shall we talk about your next product?